Hoi An is famous for alluring old houses with distinctive architecture. In 1999 it received UNESCO heritage designation.
I visited Hoi An in 1999 when it was a sleepy village with old houses along a riverside that was flooded. The Hoi An I visited in 2011 was more like a Disney Movie set. Restaurants outnumber the population. Many of the residents must have moved to other locations as after dark their is little street life other than the tourist facilities. This is in contrast to the late night cafe culture found in Vietnam.
The bus trip from Quy Nhon was an event! We have experienced long bus rides to cover small distances. We expected another slow bus to cover the 300 kilometers. I booked a mini bus as the larger bus companies do not stop in Hoi An. They will drop you off at the intersection to Hoi An from the major highway. Then it is necessary to negotiate a moto or taxi for the last 10 kilometers to Hoi An. As I hate negotiating with taxis I opted for the mini bus which was the only direct option from Quy Hhon to Hoi An. We were asked to arrive at 6:15, fifteen minutes before the bus departed. The bus had only 2 other passengers when we arrived. At 6:30 the mini bus left the bus station and for another 30 minutes the ticket seller flagged down people before they entered the bus station in order to fill the bus. We left around 7am with a full bus. The bus driver was driving very fast and passing other drivers, bicycles and motos when it was not safe. On one occasion we were the second vehicle passing on the left side. A bus was passing a truck which we were passing the other bus. On another occasion the driver passed on the right side where all the slower moving traffic such as bicycles were riding. The right side is always full of bicycles. Other times he was racing several other mini bus drivers. We silently applauded when he was stopped by the Vietnamese Highway police. The stop was about 20 minutes. However, after about10 minutes of “polite” driving he then continued to drive in the same erratic fashion. So we were happy to arrive in Hoi An and exit the mini van.